At this current point in time, my group and I are satisfied with the progress we have made in regards to our project and specifically with the style guide. Originally, we wanted to do a total makeover for Cliffside Restaurant and its branding. We thought by redesigning the logo and adding some spice to the company's public appearance, it would do a lot for the company.
After a few meetings with some detailed discussion and guidance from Professor Young, we decided to go back to original logo. The owners of the company have invested a lot of time and money in this area. What we want to do now is alter/tweek the logo in such a way that it makes it look like there isn't a trail of poo leaking out from its wording.
In regards to the specific fonts chosen for our project, we seem to enjoy both versions of Arial, but struggle a little with the cursive. We originally liked how it had a formal appearance to it, but as time moved forward, we realized it was difficult to read.
Below, is the second draft for the style guide. As you can see, we decided to get rid of our original logo creations and return to the restaurant's original logo but with a twist of our own. We also added an additional font to possibly choose from and use through our various artifacts. As one can see, progress is happening.
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