Style Guide Update

At this current point in time, my group and I are satisfied with the progress we have made in regards to our project and specifically with the style guide. Originally, we wanted to do a total makeover for Cliffside Restaurant and its branding. We thought by redesigning the logo and adding some spice to the company's public appearance, it would do a lot for the company.

After a few meetings with some detailed discussion and guidance from Professor Young, we decided to go back to original logo. The owners of the company have invested a lot of time and money in this area. What we want to do now is alter/tweek the logo in such a way that it makes it look like there isn't a trail of poo leaking out from its wording. 

In regards to the specific fonts chosen for our project, we seem to enjoy both versions of Arial, but struggle a little with the cursive. We originally liked how it had a formal appearance to it, but as time moved forward, we realized it was difficult to read. 

Below, is the second draft for the style guide. As you can see, we decided to get rid of our original logo creations and return to the restaurant's original logo but with a twist of our own. We also added an additional font to possibly choose from and use through our various artifacts. As one can see, progress is happening. 

  

Collaborative Design Presentation: Client, Personas, and Personal Contribution

Clients: Cliffside Restaurant located at 511 S Airport Rd, St George, UT 84770

Owners-

Tom, 65, is one of the owners of Cliffside Restaurant and like any business man, he wants to increase his profit.  He wants Cliffside Restaurant to reach "legendary" status here in St. George. Tom wants the word about the restaurant to reach as many people as possible in order to get a wider variety of people up there to eat.  

Dorothy, 64, is Tom's wife.  While Tom handles the business side of things, Dorothy is mostly invested in the aesthetics of the restaurant and the hospitality.  She is the main decorator for the restaurant and always wants the restaurant to be spotless and beautiful.  As a mother and a grandmother, she is very family oriented. She goes out of her way to make young families and their children feel welcome at the restaurant.  Like Tom, she too wants to increase the volume of customers as well as the diversity.

Persona #1 (Young Family)-

Joshua, 27, is a hard working business man with 3 children who is looking for a change of scenery in his life. He is tired of eating at the same middle to low class restaurants every night due to the fact he doesn't have time to cook while being a single parent. He would love to experience a new upper class restaurant that is family-friendly that he and his children can enjoy. 

Persona #2 (Traveler)-

Leslie, 33, has been traveling to all 50 states with her husband and is looking for places to visit in southern Utah. She enjoys the outdoors and will go anywhere that stands out to her.

Persona #3 (Older Couple)-

Bob, 63, and Susanne, 62, own a second home here in St. George, Utah. Because Bob was able to retire early, the two of them visit on a frequent basis, especially during the winter months. They typically like to treat themselves to a restaurant cooked meal two to three times a week. With many of the restaurants growing old, they are looking for a unique upper class restaurant where they can enjoy a view and each other’s company.

Personal Contribution: I will be creating a billboard for the restaurant that will be located between Las Vegas, Nevada and St. George, Utah on the northbound side. 

Interstellar: Director of Photography/Cinematographer

Define: the individual who takes responsibility for all operations concerning camera work and lighting during the production/creation of a film.

DOP for Interstellar: Hoyte van Hoytema (Oct. 4, 1971 in Switzerland)

DOP’s Job Description:  (http://entertainment.howstuffworks.com/cinematographer1.htm)

-Finding the images that bring the story to life

-Preproduction:

      *Discusses the vision of the film with the director (whole movie & scene-by-scene)

      *Budget for what’s needed for each scene (buys film & supplies)

      *Hires a camera crew

      *Works with other departments to accomplish production of film

-Production:

      * Decides the best combination of cameras, filters and lenses

      *Placement of cameras

      *Lighting

      *Timing of shot

      ** On larger films, there may be several cinematographers, but there will be a head DOP

-Post Production:

      *Makes sure the film has the correct color and mood

      *Quality Control and looking at the film critically

Interstellar Tesseract Scene Analysis through the Lens of the DOP:

- Lighting:
*Found different sources that indicated there were 15-18 projectors used in various locations on the set to give perfect light situations
*Beginning of scene in space before entering the tesseract, the lighting is put together in various locations to act as the sun while the Cooper character spins downwards
*Used the art of flickering to portray movement by the subjects in the film (i.e. falling through
tunnel
*Some materials in the set were reflecting the light given by the projectors, thus helping with the overall lighting and the intention to portray the tesseract as physical time that moves

*In portrayed bedrooms, a bigger light was used to shine in to make the appearance of the sun shining through the windows

-Camera Placements/Movements:
*Camera (main one) is mounted on the arm of a crane, which has the ability to swivel, move up and down or move left or right
*Camera placed in/on the space helmet of the actor which enables the audience to get a first person perspective

*Camera shot is typically on the left side of the actor

*Allowed for subtle movements in the camera to help make the scene more realistic and personable to the audience

*Concept of camera relativity to actor

http://petapixel.com/2015/06/15/the-tesseract-scene-in-interstellar-was-shot-using-a-physical-set/